We’re building the world’s first Creator Casino: a creator-powered gaming network where influencers launch Rooms, run drops/missions, and monetize Originals built on top of certified game engines—powered by an AI Host layer and programmable incentives designed for high-frequency sessions and measurable creator performance.
This role helps us scale creator-led distribution, room economics, and session-velocity gameplay—without compromising trust, compliance, or margin.
Role Summary
You will own our creator-led growth system end-to-end: Room launch strategy, creator deal structuring, programmable incentive architecture, and cross-channel attribution—turning creators into repeatable distribution engines.
Responsibilities
Own the Creator Room Launch System: pre-launch → launch → sustain playbooks, calendars, and execution checklists
Design creator deal structures: rev share, performance tiers, guarantees, usage rights, exclusivity, whitelists
Architect programmable incentives with guardrails: drops, missions, power-ups, bundles, VIP boosts by creator/room
Build social-native growth loops: streaming moments → shareables → in-product activation → repeat sessions
Define creator performance dashboards: cohort retention, ARPU uplift, promo ROI by room, creator LTV
Lead cross-channel attribution logic: creator vs affiliate vs organic; leakage prevention and measurement standards
Experience structuring influencer/creator partnerships with measurable revenue outcomes
Strong understanding of incentive systems, cohorts, and performance marketing measurement
Required Skills & Experience
5–8 years in growth/marketing/retention roles, with crypto casino / crypto gaming experience.
Proven cross-functional execution leadership (multiple owners, one engine).
Deep understanding of creator economy mechanics: how creators monetize, what drives performance, and how incentives shape behavior.
Proven experience structuring creator deals (commercial terms, deliverables, timelines, usage rights) and managing creators as a scalable channel.
Strong attribution discipline: tracking frameworks for influencer/affiliate impact and consistent measurement across channels.
Hands-on experience running social campaigns and coordinating organic + creator-led distribution.
Strong experience managing Discord communities and social channels as part of the growth engine (moderation, announcements, engagement, escalation routing).
Strong understanding of funnel economics: retention, promo cost, ROI discipline.
Highly organized operator with strong follow-through.
Strong instincts for promo calendar management and launch readiness.
Nice to Have
Experience operating influencer and affiliate programs with strong reporting discipline.
Experience building launch playbooks and execution checklists for major releases.
Strong content calendar management across creators, VIP moments, and CRM promos.
Experience partnering closely with Product on roadmap-driven growth loops.